Bridget Jones Baby retail launch

We produced material and coordinated the launch of Bridget Jones Baby in Sweden.

Our Task

Our main mission was to secure products in stores and increase the visibility for the title. We also acquired information about the products and prices out in the store for Sony Universal.

About Bridget Jone’s Baby

Bridget Jones’s Baby is a 2016 romantic comedy film directed by Sharon Maguire and written by Helen Fielding, Dan Mazer and Emma Thompson, based on the fictional columns by Fielding. It is the third film in the franchise and a sequel to 2004 film Bridget Jones: The Edge of Reason. The film stars RenĂ©e Zellweger as Bridget Jones, who after becoming pregnant is unsure if Mark Darcy (Colin Firth, also reprising his role) or Jack Qwant (Patrick Dempsey) is the father.

Project Details

  • Client: Sony Universal
  • Location: Sweden
  • Project Begin: February 2017
  • Project End: February 2017

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