Call of Duty Infinite Warfare Retail Launch

Our Task

Our task was to increase sales with POS material in the Nordic retailers selling Call of Duty. Informing staff and making sure that the game had a good placement in the shelves.

About Call of Duty Infinite Warfare

Call of Duty: Infinite Warfare is a first-person shooter video game developed by Infinity Ward and published by Activision. It is the thirteenth primary installment in the Call of Duty series and was released for Microsoft Windows, PlayStation 4, and Xbox One on November 4, 2016. Development of Infinite Warfare began during 2014. It is the first title by Infinity Ward under the new three-year development cycle for the Call of Duty series. The game’s campaign is centered around a battle for the Solar System, which the Settlement Defense Front (SDF), a hostile force who are the main antagonists, are attempting to take over. The player takes control of Captain Nick Reyes of the Special Combat Air Recon (SCAR). They have their own transforming fighter, named “Jackal”, that they can customize as well as a central hub world named Retribution.

Project Details

  • Client: Activision Blizzard
  • Location: Sweden, Norway, Denmark, Finland
  • Project Begin: November 2016
  • Project End: November 2016

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