Prey retail launch

We produced material and coordinated the launch of Preyin Sweden, Norway and Denmark.

Our Task

Our main mission was to secure the launch of Prey in stores as well as produce the material for the Nordic stores that sells the product.

About Prey

Prey is a Sci-fi first person shooter action adventure video game developed by Arkane Studios and published by Bethesda Softworks. The game was released on 5 May 2017, for Microsoft Windows, PlayStation 4, and Xbox One. In Prey, the player controls Morgan Yu while exploring the space station Talos I, in orbit around Earth–Moon L2, where research into a hostile alien collective called the Typhon is performed. As the Typhon escape confinement, the player uses a variety of weapons and abilities derived from the Typhon to avoid being killed by the aliens while looking to escape the station. The station is presented as an Metroidvania game to the player, with progression through the world after obtaining key items or abilities.

Project Details

  • Client: Koch Media
  • Location: Sweden, Norway and Denmark
  • Project Begin: April 2017
  • Project End: May 2017

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