Sing retail launch

We coordinated the launch of Sing in Sweden.

Our Task

Our main mission was to secure products in stores and increase the visibility for the title. We also acquired information about the products and prices out in the store for Sony Universal.

About Sing

Sing is a 2016 American 3D computer-animated musical comedy film produced by Illumination Entertainment. It was directed and written by Garth Jennings, co-directed by Christophe Lourdelet, and starring the voices of Matthew McConaughey, Reese Witherspoon, Seth MacFarlane, Scarlett Johansson, John C. Reilly, Taron Egerton, and Tori Kelly. The film is about a group of anthropomorphic animals that enter a singing competition, hosted by a koala hoping to save his theater.

The film includes more than 60 songs from famous artists and also has an original song by Stevie Wonder and Ariana Grande called “Faith,” which was nominated for a Golden Globe. It was released by Universal Pictures on December 21, 2016. The film received positive reviews, and has grossed $631 million worldwide. Along with The Secret Life of Pets, it marked the first time that Illumination Entertainment released two feature films in the same year.

A sequel has been announced for a release on December 25, 2020.

Project Details

  • Client: Sony Universal
  • Location: Sweden
  • Project Begin: April 2017
  • Project End: April 2017

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