Xbox One white controller glorifier

The main purpose of the project was to find a solution and execute an update of the current black demo controller. The solution was to exchange the existing controller to a new white retail controller that follows the Microsoft branding. The project was carried out in all Nordic chains that had the unit up.

Our Task

Our main mission was to find a solution on how to update a black demo controller to a white retail controller. After finding the best solution to the mission we executed the project in the nordic countries within a limited time period.

About Xbox One

Xbox One is a line of home video game consoles developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third console in the Xbox family. It was first released in North America, parts of Europe, Australia, and Brazil in November 2013, and in Japan, China, and other European countries in September 2014. It is the first Xbox game console to be released in China, specifically in the Shanghai Free-Trade Zone. Microsoft marketed the device as an “all-in-one entertainment system”. The Xbox One line mainly competes against consoles such as Sony’s PlayStation 4 and Nintendo’s Wii U as part of the eighth generation of video game consoles.

Project Details

  • Client: Microsoft
  • Location: Sweden, Norway, Finland and Denmark
  • Project Begin: April 2017
  • Project End: May 2017

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